With Partenamut, we have a long-term partnership to continuously challenge, evaluate and improve the digital marketing strategy implementation on Sitecore Experience Platform.
Partenamut is a challenger in the Belgian Health & Insurance market with a solid basis in the French speaking part of the country. Together, we have implemented the new website www.partenamut.be
This massive digital transformation is a natural step for Partenamut to answer and service the growing number of digital users among their clients. Partenamut has numerous brick-and-mortar Partenamut Shops throughout the country that are now integrated it this Omni-channel transformation. Touch point by touch point.
Partenamut aligns itself to the new "digital quality" that their customer expects form his/her brand in a Customer Journey. Partenamut now manages the Experience and offers the best possible interaction/conversation on every touch-point during this journey.
Partenamut now delivers the content throughout this journey in a personalized & contextualized way using Sitecore as powerful Experience Platform.
The Sidewalk team (digital strategists, Sitecore architects, developers, quality & testing managers & project managers) is a proud partner in this transformation. Helping Partenamut to achieve this big success in a transparent and agile way. Sprint after sprint, goal after goal.
Here are some highlights of the web platform:
- New responsive and screen optimized interface.
Partenamut has the complete freedom to create rich content and publishing it at their pace. This intuitive interface with clear CTA generates much higher conversion rates.
- To refine the customer journey and its visitor profile (single visitor view), Sitecore lets Partenamut capture vital visitor data (declared & undeclared).
- A powerful search has been deployed to simplify the way clients can benefit from Partenamut. Relevant search results in context.
- The same Search also refines the profile of the customer journey. Adding the information needed to deliver personalized & contextual content.
- For extra lead generation, Sidewalk deployed an effective Partenamut Agency search module. Based on geo-location, once the visitor profile has been augmented, it seems that the site knows what the visitor's expectations are. Using engagement scales & personalization.
- What would the different Partenamut teams (IT / MKT / HR / ...) do without a powerful Sitecore back-end for content & site management:
- All rich content & page creation is managed in a flexible and intuitive way. Training, manuals & handover sessions were an important part of the deliverables. Now Partenamut is independent.
- They also publish all their product information in a easy & swift way
- Create & manage Web forms, user registrations and their respective result pages.
- Website visitor registration & management (Sitecore User xDB) are now part of the everyday Partenamut marketer's workflow.
- Partenamut now handles its own Marketing campaigns.
Landing pages, targeted e-mailings, web forms & registration.
All tracked & traced in an amazing analytics dashboard.
- Using the EXM (Sitecore e-mailing module) they send out e-mailings to specific targets. As the mails are handled in the same way as all the other content. Personalized & in context!
- A powerful analytics & statistics dashboard in Sitecore, providing the needed insights on correct data, both on a single visitor view and on goals & objectives.