Last week my colleague Koen Heye and I attended the Sitecore Symposium 2018 and Sitecore MVP Summit. The event was well organized and the content was really good, and I’m eager to get my hands on the new stuff that’s been announced.
In the following topics I’m summarizing the most interesting stuff I learned, trying not to go too technical:
Sitecore Content Hub with the intent to acquire Stylelabs
For me, the most exciting pillar of Stylelabs is the Marketing Resource Management system.
The Stylelabs platform centralizes the ability to define content strategy and easily create, manage, and publish marketing content across channels. You can plan your marketing calendar and streamline content production with a clear process. This way all stakeholders can collaborate on the content production, managed through a workflow of tasks and approvals.
The Salesforce Marketing Cloud integration
Horizon: Next generation experience for Sitecore content management
The Sitecore LaunchpadSitecore websites are all about providing the right content in the right context based on what we know about the visitor. This is what the UX team wants to do in Horizon as well: in the Launchpad dashboard, the logged on user will only see what is relevant and will get suggestions for his role in order to optimize his marketing platform.
Content editing experience
Next to drag & drop functionality, it will be more efficient to configure personalization for specific audiences:
Marketing toolboxThe Marketing toolbox will be updated as well. The dashboard will be personalized to show the relevant data and actions for the logged on user. And hey, an overview of an activity calendar! Is this already a Stylelabs MRM integration?
Another new name: Sitecore Omni! Sitecore Omni includes Sitecore JSS and a new Universal Tracker:
Universal Tracker is a new technical light-weight integration API layer to register events and interactions from all channels (apps, IOT devices, … you name it) to have a full overview of all interactions in Sitecore Analytics in order to personalize the experience across channels.
Marketers want to experiment and quickly deliver rich experiences to audiences on campaign (micro)sites.
In this webinar we'll explain what headless means for your business and how Sitecore can support a marketer’s need to collect interaction data and personalize the experience on different channels.
Want to see JSS in action? Register here!