In the second part we will explain
how Sitecore can make lead follow-up more intelligent:
- distinction declared data vs.
- undeclared data (engagement value, surf path, source, …)
We will especially focus on the undeclared data part and explain the added value from a business POV.
Mikaël Vandeskelde: LinkedIn
Business Consultant at Sidewalk (Sitecore Experts)
Koen Heye: LinkedIn
Sitecore Solutions Architect at Sidewalk (Sitecore Experts)