During the webinar our very own Sitecore expert Koen Roos and Sitecore MVP Mikaël Vandeskelde explained how organizations are able to contextualize the visitor’s journey by connecting the dots. The Sitecore Experience platform provides marketers an integrated marketing suite that allows them to market visitors in context. By combining, linking and extending the Sitecore features (i.e the dots) they are able to create personalized and relevant user journeys.
For those who were not able to join the live session, we have great news: the session has been recorded. Visit this page and learn how you can enrich and extend the experience profile and database by plugging in external data resources. Followed by why organizations are doing this and how this can be translated to visitor profiling and personalization on the website or other channels. The session ends with the presentation of 3 customer cases.The Sitecore Global Virtual Summit program will end on September 14. Discover the full program here.