Here at Sidewalk, where I am working as a business consultant we support you, our clients, by providing expert advice on how you can orchestrate your customer journey. The journey your customer embarks on needs to be flawless.
This journey is unique, whether we’re talking about a customer looking for a product or an employee looking for information on the intranet. Probably everybody in your organization has his or her own opinion about the customer experience, depending on the department they’re working in, their age or their personal or professional experiences.
In 2012, Sidewalk was founded within the Comma Group as a Sitecore Implementation Partner. They would build websites using the Sitecore platform. Quite soon, they understood that building a website is no longer just a matter of technology. It requires knowledge of the customer journey and of how customers interact.
Sidewalk started off in a small team of four back in 2012. They consisted of a team lead and three developers. After their first projects, the number of projects started to increase and the team grew with it. Today, there are 35 proud Sidewalk members, taking on the challenge together.
But they haven’t just grown in numbers: they have grown in their competences as well. As they felt the need to move from a technical to a martech company very soon, they have expanded the team with the necessary marketing experts. These marketers have a great knowledge of their field of expertise, but they also know the Sitecore platform well and what it can do for their clients.