Marketing, Technology & what it means for .NET developers
Marketing & technology
Digital marketing and the use of DXM’s is no longer a question, it’s a must. Gathering data and transforming this into truly meaningful information to generate marketing automation, that is what it’s all about. To help build that future, you need a team that has the capabilities to do so: a team in which marketers and techies know their way around each other and support each other.
If we take a look at the marketing technology landscape today, we could state that it is quite impressive. But is not just about the amount of tools that present themselves. Technologies change, the problem is that man doesn’t. And that is what so many seem to forget. In technology, it is always about the bigger picture: how can you make an effort in digital strategy and gather data to reach a specific goal? And that goal is always the consumer.
What does this mean for .NET developers?
Experience platforms that have .NET at its base need developers that realize how important their skills are throughout the whole process. The .NET developers of the future define a platform’s success because their C# skills are at the base of various touch points and improve the customer experience to a defining degree. They help build platforms in which the customer is truly central.
RESEARCH (); CODE (); DEPLOY ();
Today it is all about attitude (attitude over aptitude). In our DNA research, production and delivery are the key to success. As a team and individually.
The internal customer journey
During one of my missions at Sidewalk I was asked to transform the consumer journey by making optimal use of an enterprise search solution. The application of our customer just got integrated in an intranet environment and we had to make optimal use of the solution and explore the possibilities.
Over the years this customer’s intranet environment organically grew and became a maze of information. At the same time the organization didn’t find the time nor the resources to dedicate the proper attention to the customer’s experience aspect.
The main objective was loud and clear: shorten the journey.
In other words, we needed to provide advise how users could:
On the other hand, internal client research had made clear that in many cases the user was confronted with dead-ends. Users basically get lost looking for information and end their consumer journey irritated and frustrated. Leaving your site and killing your conversion rates.
Do you see yourself as a developer of the future? Would you like to join our team to help build the experience platforms of tomorrow?
Send us your phone number and email address via email@example.com and we will be happy to contact you.
See you soon?